Placebo Guide

HARNESS THE POWER OF PLACEBO FOR YOUR PATIENTS – A research report and clinical guide
Enhance Healing Based on Knowledge from Placebo Research

Few terms have been more mis-used and caused more confusion than placebo and the placebo effect. Placebo is most commonly defined as an inert substance such as a sugar pill or an injection of salt water or a fake treatment used in medicine. But there is another definition of placebo that is more useful in practice: a response to the context and meaning of a treatment. Using this definition, knowledge about the placebo response can be used to enhance the effects of any treatment and should be a standard part of medical practice.