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Placebo Pocket Guide

Placebo Pocket Guide

Enhancing Treatment Effects With Placebo Research by Using Knowledge From Placebo Research To Help Patients Heal.
Placebo and How Culture Affects Healing Outcomes

Placebo and How Culture Affects Healing Outcomes

As we’ve discussed the placebo response the past couple weeks—and how physicians can harness that power in their manner and behaviors—it is important to recognize the immense impact that cultural…

Placebo Guide

Placebo Guide

Harness the Power of Placebo for Your Patients - A research report and clinical guide Enhance Healing Based on Knowledge from Placebo Research
What is the Placebo Effect?

What is the Placebo Effect?

Few terms have been more misused and caused more confusion than placebo and the placebo effect. Placebo is most commonly defined as an inert substance such as a sugar pill…

Recognizing the Power of the Placebo Effect

Recognizing the Power of the Placebo Effect

I have always considered the placebo effect to be the sleeping giant of research and medical care. The placebo effect is essentially the meaning response that is induced by the…

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